AEO Resources
Guides, data, and insights to help small business and franchise owners adapt to the evolving world of AI-driven marketing and search.
How AI Helps Determine Which Businesses to Recommend
AI systems rely on structured, trustworthy data — from your website to your Google Business Profile — to decide who gets seen and recommended.
Read Article →Why Social Media Matters for AI Visibility — Not Just Likes
Your posts are no longer just for people — they’re signals that train AI systems to understand and trust your business.
Read Article →Your Google Business Profile: The Unsung Hero of AI Search
Your GBP is your verified data anchor — and one of the first places AI systems look to understand and recommend your business.
Read Article →Google Search Is Changing: 6 Data Points You Can’t Ignore in 2025
Click-through rates are falling, AI Overviews are rising, and zero-click searches are the new normal. Here’s what the data says.
Read Article →